Bose auto suspension

When you think of automobile suspension, you never think of Bose. Atleast I never did. Bose is known for its overpriced high end audio systems that has come under a lot of criticism for over-marketing and over-pricing audiophile products that are no better in terms of sound quality that products most often half the price of Bose systems. So when I saw this, the feeling I got was: Finally they build something that makes them stand out. But wow, they are into automobiles! I didn't know that. If you are in India, then for the kind of roads we have in India, I am sure you want this in your car. This technology blew my mind.